At TechCrunch Disrupt SF 2018 PopBase first launched The Battlefield stage. In the ensuing months, the company has been working hard to sign up influencers and get its platform for social media stars ready for prime time.
The company has already signed up an impressive roster of talent. The list includes YouTube entertainers like Snarled, Caleb Hyles and Mr. Creepy Pasta, who collectively have around 4.3 million followers, and emerging TikTok stars like Leanne Bailey and Mihaiu Dania, who have 6.5 million followers between them.
What is Snarled?
Snarled is a social media platform where Stars can post their videos and photos and works to monetize their work. Caleb Hyles and Mr Creepy Pasta, who collectively have around 4.3 million followers, and emerging TikTok stars like Leanne Bailey and Mihaiu Dania, who have 6.5 million followers between them.
Newer platforms like TikTok are still ironing out the kinks of how to monetize their incredible reach.
For Binary Bubbles, the Los Angeles-based company behind PopBase, it’s a chance to help creative users of social media monetize their work.
Creators take a 60% cut of all revenue with the remainder going to Binary Bubbles. But creators who really succeed in generating revenue through the channel could see their share of the proceeds rise to 70%, according to chief executive Lisa Wong.
“PopBase is all about brand expansion,” said Wong, in a statement. “The platform was built to allow creators to expand their brand into new mediums. Our tools were built by creators, for creators. We believe that creators today are special, building their brands on personality, responsiveness, and playfulness. And we’re designing our tools and tech to leverage that.”