Want to write sales copy that makes people say, “I need this!”? You’re not alone. But sweating over every word can be exhausting. That’s where ChatGPT jumps in like a digital superhero.
Good sales copy needs to do one big thing: it has to convert. That means turning readers into paying customers. Easier said than done, right?
Don’t worry. This guide makes it fun, simple, and fast to use ChatGPT for writing sales copy that actually works.
Why ChatGPT Works for Sales Copy
Think of ChatGPT as the writing sidekick you always wanted. It’s available 24/7 and doesn’t ask for coffee breaks.
- Fast: It generates full drafts in seconds.
- Creative: It offers dozens of new angles.
- Consistent: Keeps your tone spot-on every time.
The best part? You don’t need to be a pro copywriter to get pro results.
How to Use ChatGPT to Write Sales Copy
Here’s a step-by-step guide to getting amazing copy using simple prompts.
Step 1: Tell ChatGPT What You’re Selling
Be specific. Don’t just say, “I sell shoes.” Say, “I sell breathable, lightweight running shoes for marathon runners.”
The more details ChatGPT has, the better the copy it can write for you.
Step 2: Pick Your Goal
What do you want the copy to do?
- Sell a product?
- Get email sign-ups?
- Boost clicks on an ad?
Your goal guides your entire message.
Step 3: Choose a Style
Are you going for fun and playful? Serious and professional? ChatGPT can match any tone as long as you tell it what you want.
Example: “Write this in an energetic and friendly style for a social media audience.”
Step 4: Ask for a Framework
ChatGPT already knows classic sales copy frameworks, like:
- AIDA: Attention, Interest, Desire, Action
- PAS: Problem, Agitate, Solution
- FAB: Features, Advantages, Benefits
Just type: “Write a PAS-style copy for my product” and boom — it appears like magic.
Using ChatGPT Prompts That Work
The magic is in the prompt. Here are a few prompt examples you can copy and paste right now:
"Write a 3-sentence sales copy promoting an eco-friendly water bottle using AIDA." "Give me 5 ad headlines for a fitness app, using a playful tone." "Create a landing page intro paragraph for a luxury travel service." "Write a short email persuading users to upgrade to a premium plan."
Test different prompts. Play around. You’ll get better results the more specific you are.
Making ChatGPT Copy Even Better
Don’t just paste whatever ChatGPT gives you. Give it a little polish. Here’s how:
- Cut the fluff: Make each word earn its spot.
- Add real data: Numbers make things believable.
- Drop in testimonials: Social proof builds trust.
- Edit for flow: Read it out loud. If it sounds awkward, fix it.
ChatGPT gives you the base. You give it the finishing touch.
Need Inspiration? Ask ChatGPT!
Stuck on what problem your product solves? Or what benefit to highlight?
No problem. Ask ChatGPT!
"What’s the biggest pain point for someone buying a standing desk?" "List 10 emotional benefits of switching from cable to streaming TV." "Give me 3 unique selling points for a handmade soap business."
Use those insights as jumping-off points for your copy.
Beyond Text: More Uses for ChatGPT in Sales
You can also use ChatGPT to create:
- Ad descriptions
- Email subject lines
- Social media captions
- Call-to-action (CTA) buttons
- Video scripts
This AI doesn’t just write. It thinks — fast and in your voice.
Real-Life Use Case: Selling an Online Course
Let’s say you’re selling an online course on baking sourdough bread.
- Product: Beginner-friendly sourdough course
- Audience: Home bakers who love artisan breads
- Goal: Boost sign-ups for your weekend masterclass
You could enter this into ChatGPT:
"Write sales copy for a sourdough baking course using the AIDA framework, targeting home bakers who want to master artisan bread without stress."
It might return something like:
Attention: Tired of flat loaves and doughy middles?
Interest: Our Sourdough Masterclass teaches you step-by-step — no stress, no fancy tools.
Desire: Get crusty, golden loaves like a pro, even if you’ve never baked before.
Action: Sign up now for this weekend’s class — limited spots available!
That’s high-converting copy in under 60 seconds!
Bonus: Tips to Nail ChatGPT Copy Every Time
- Be clear: The more info you give, the better the output.
- Respond with feedback: Say “Make it more exciting” to guide ChatGPT’s edits.
- Mix and match: Ask for multiple versions and blend the best lines.
- Use emotions: People buy with emotion, then justify with logic. Ask: “Make this more emotional.”
Test, Test, Test!
No matter how awesome your copy is, it’s not complete until it’s tested. Try different versions. See what performs best.
Use A/B testing to compare ideas. Insert the copy into your emails, ads, and landing pages to track clicks and conversions.
Sometimes a small word change can double your results!
Final Thoughts
ChatGPT is a powerful writing buddy. It gets you started faster, sparks fresh ideas, and keeps your tone consistent. But the real secret is you. Your knowledge of your customer gives the AI what it needs to shine.
So go ahead. Open up ChatGPT, type in your next big idea, and let it go to work.
Sales copy doesn’t have to be hard. With ChatGPT by your side, you’re just one prompt away from your next winning line.
Happy selling!