For digital entrepreneurs, course creators, and membership site owners, having a branded mobile app can dramatically increase engagement and retention. Kajabi, a leading all-in-one platform for online businesses, offers a branded app solution designed to give creators their own customized presence in the Apple App Store and Google Play Store. However, one of the most common questions business owners ask is simple: How much does the Kajabi Branded App actually cost? The answer is not entirely straightforward, as pricing depends on your subscription level, additional services, and long-term strategy.
TLDR: The Kajabi Branded App is an add-on feature that typically costs significantly more than standard Kajabi plans. While Kajabi’s core plans range from several hundred dollars per month, the branded app can cost thousands per year, often starting around $199 per month or more depending on your agreement. Exact pricing may require contacting Kajabi’s sales team. It is best suited for established creators who already generate consistent revenue and want to deepen customer engagement.
Understanding Kajabi’s Core Pricing Structure
Before diving into branded app costs, it is important to understand how Kajabi structures its main subscription plans. Kajabi operates on a tiered pricing model that includes:
- Basic Plan – Designed for newer creators with limited products
- Growth Plan – Suitable for scaling businesses
- Pro Plan – Built for advanced users and larger operations
These base plans typically range from a few hundred dollars per month to higher premium rates depending on your billing cycle (monthly versus annual). However, the Branded App is not included in standard plans and requires an additional investment.
This distinction is critical: if you are budgeting for Kajabi, the advertised subscription fee does not automatically include your own app in the app stores.
What Is the Kajabi Branded App?
The Kajabi Branded App allows you to launch a fully customized mobile app under your own brand name. Instead of your members accessing your content exclusively through the Kajabi app or browser, they can download your own app from iOS and Android stores.
Key features typically include:
- Your logo, brand colors, and brand name
- Private listing in Apple App Store and Google Play Store
- Push notifications for engagement
- Streamlined mobile learning experience
- Access to courses, communities, and memberships
From a branding perspective, this elevates your business from a simple course platform to a more established digital company presence.
How Much Does the Kajabi Branded App Cost?
Kajabi does not always publish standalone pricing for the branded app directly on its public pricing page. Historically, the Kajabi Branded App has:
- Started at approximately $199 per month as an add-on (billed annually)
- Required an active Growth or Pro plan subscription
- Involved annual commitments
Depending on your negotiation, promotions, or specific needs, costs may vary. In many cases, users report paying anywhere from $2,000 to $5,000 per year for the branded app feature alone.
It is essential to contact Kajabi’s sales team directly for the most current and customized quote, as enterprise-level pricing packages may differ.
Additional Costs to Consider
The subscription fee is not the only financial factor involved. When calculating total investment, consider:
- Apple Developer Account: $99 per year
- Google Play Developer Account: $25 one-time fee
- Design or branding services: if outsourcing visuals
- Marketing costs: promoting your new app
Although these costs are relatively modest compared to the subscription itself, they should be part of your overall budgeting strategy.
Why Is the Kajabi Branded App Expensive?
Many creators are surprised by the additional cost. However, there are clear reasons for the premium pricing:
- Native App Infrastructure: Maintaining and updating iOS and Android native applications requires ongoing engineering resources.
- App Store Compliance: Managing approvals, updates, and compliance regulations adds complexity.
- White-Label Technology: You are essentially licensing Kajabi’s infrastructure under your own brand.
- High Engagement Value: Mobile apps significantly increase user retention and lifetime value.
From a business perspective, Kajabi positions the branded app as a growth accelerator rather than a beginner feature.
Is the Kajabi Branded App Worth the Cost?
The answer depends entirely on your business model and revenue stability.
It May Be Worth It If:
- You generate consistent recurring revenue
- You run memberships or subscription programs
- Your audience primarily consumes content on mobile
- You want to strengthen brand authority
- You rely heavily on push notifications for engagement
It May Not Be Worth It If:
- You are just starting out
- You have a small audience
- You are validating your first offer
- Most of your users access via desktop
For creators earning multiple five or six figures annually, the investment can pay for itself through improved churn rates and deeper engagement. For beginners, the cost may outweigh immediate benefits.
Comparing Kajabi Branded App to Alternatives
It is wise to compare Kajabi’s solution to alternative approaches before committing.
Option 1: Use Kajabi’s Standard App (No Extra Cost)
Kajabi already offers access to content through its shared Kajabi app. While it lacks custom branding, it provides mobile accessibility without additional fees.
Option 2: Third-Party App Builders
Platforms like GoodBarber, Mighty Networks, or custom development agencies offer mobile app solutions. However:
- Custom development can cost $10,000–$50,000+
- Cheap builders may lack integration depth
- Maintenance can become complex
Compared to fully custom-built applications, Kajabi’s branded app may actually appear cost-effective.
The Return on Investment (ROI) Perspective
Instead of evaluating the price in isolation, serious business owners assess ROI. Consider the following:
If your membership costs $50 per month:
- You would need 4 additional members per month to cover a $199 monthly app cost.
- Improved retention of just 10–20 members annually could offset the full yearly expense.
Apps typically improve:
- Session frequency
- Community interaction
- Content completion rates
- Brand credibility
In established businesses, even small retention improvements can justify the cost.
Who Typically Uses Kajabi’s Branded App?
The primary users of this feature tend to be:
- Wellness coaches with active memberships
- Fitness trainers delivering programs via mobile
- Business coaches with high-ticket masterminds
- Influencers monetizing loyal audiences
- Educational companies scaling globally
These creators often already earn five to seven figures annually and prioritize long-term brand positioning.
Questions to Ask Before Purchasing
Before committing to the Kajabi Branded App, ask yourself:
- Is my audience primarily mobile-first?
- Do I have monthly recurring revenue?
- Will push notifications meaningfully increase engagement?
- Can I comfortably absorb the annual cost?
- Am I prepared to market and promote my app?
Answering these honestly will prevent overspending during early business stages.
Final Thoughts
The Kajabi Branded App is a premium feature designed for serious online entrepreneurs who view their businesses as long-term brands rather than short-term experiments. While the cost—often several thousand dollars per year—may seem high at first glance, it aligns with the value of having a fully customized mobile presence in the world’s largest app marketplaces.
For newer creators, focusing on audience growth and validating offers may be a wiser first step before investing in a branded app. For established businesses generating consistent recurring revenue, however, the Kajabi Branded App can serve as a powerful retention and authority-building tool.
Ultimately, the key question is not simply “How much does it cost?” but rather “Will this investment strengthen my brand and increase lifetime customer value?” If the answer is yes—and the financials support it—the Kajabi Branded App can be a strategic and worthwhile addition to your digital business ecosystem.