If you’re running a WooCommerce store and looking to supercharge your outreach with targeted email and SMS campaigns, integrating with Brevo can transform how you connect with customers. Formerly known as Sendinblue, Brevo offers robust marketing automation tools that pair beautifully with WooCommerce’s e-commerce power. Together, they create a dynamic duo — enabling store owners to personalize their marketing, automate workflows, and elevate customer retention.
What is Brevo?
Brevo is an all-in-one marketing platform that provides tools for email marketing, SMS campaigns, chat, CRM, automation, and more. Unlike many traditional email marketing platforms, Brevo goes beyond just sending emails. It allows businesses to create complex, automated customer journeys while maintaining a user-friendly interface for beginners and advanced users alike.
When integrated with WooCommerce, Brevo becomes your command center for engaging customers, tracking behaviors, and boosting conversion rates.
Why Integrate Brevo with WooCommerce?
Integrating Brevo with WooCommerce offers a range of advantages for online retailers. Here are just a few reasons why this integration is so powerful:
- Automated marketing workflows: Send welcome emails, abandoned cart reminders, and order confirmations automatically.
- Advanced segmentation: Segment users based on purchase history and behaviors to increase relevancy.
- Real-time synchronization: Keep your contact lists and order data updated in real time.
- Multi-channel outreach: Use both email and SMS messaging for maximum engagement.
This integration is not only efficient — it’s also strategic, helping businesses build loyalty and generate repeat sales with minimal effort.
Setting Up the Integration
To get started, you’ll need to install the official Brevo plugin for WooCommerce. Here’s a step-by-step guide:
- Install the Plugin: Find the “Brevo for WooCommerce” plugin in your WordPress dashboard, install it, and activate it.
- Connect to Brevo: Log into your Brevo account or create one. Generate an API key from your Brevo dashboard and enter it in the plugin settings.
- Configure Sync Settings: Decide which data you want to sync — contacts, order data, and custom fields are all available options.
- Customize Lists and Attributes: Create or choose specific Brevo lists to organize your WooCommerce contacts. Map WooCommerce fields (like past purchases) to Brevo attributes.
Once the sync is complete, you’ll be ready to leverage your enriched customer database for marketing campaigns.
Automated Email Campaigns
Email marketing remains one of the highest ROI tools in your strategy. Brevo’s automation capabilities bring your email campaigns to life with smart triggers and segmentation possibilities. Here’s how you can use Brevo for automated emails:
- Welcome Emails: Set up an automated email that fires when someone creates an account or makes their first purchase.
- Abandoned Cart Reminders: Encourage customers to return and complete purchases by sending personalized cart reminders.
- Transactional Emails: Use Brevo for order confirmations, shipping notifications, or payment receipts for a more branded customer experience.
- Re-engagement Campaigns: Identify inactive customers and automatically restart engagement with promotions or product recommendations.
Each email in these automated workflows can be tailored with dynamic content — using customer names, product details, or previous purchases — delivering a personal touch at scale.
SMS Marketing with Brevo
SMS marketing is an incredibly effective way to reach customers instantly. With Brevo’s SMS features, you can:
- Send Time-Sensitive Alerts: Flash sales, restocked items, or delivery alerts are perfect for SMS.
- Automate SMS Sequences: Trigger messages based on cart behavior or purchase history.
- Segment SMS Lists: Just like email, you can target messages based on customer preferences and behaviors.
When combined with email campaigns, SMS adds another powerful layer to your customer engagement strategy.
Creating Segmented Lists
Segmentation is key to the success of personalized marketing. Brevo allows for nuanced segmentation based on:
- Purchase frequency
- Total spent over time
- Location and delivery preferences
- Product categories viewed or purchased
- Email open or click-through rate
With these segments, you can send highly-targeted campaigns that appeal to each customer’s unique journey. For example, one customer might receive recommendations based on vegan products, while another gets a coupon for pet supplies they regularly buy.
Building Campaigns in Brevo
Creating a new campaign in Brevo is intuitive. You can drag and drop email elements, preview your content in different devices, and A/B test subject lines or content for better performance. Its user-friendly interface ensures that even those new to email marketing can build beautiful, effective campaigns.
When setting up your campaign:
- Select your audience segment or list.
- Set the type of message – email or SMS.
- Choose a pre-designed template or build your own layout.
- Add personalization tokens like the customer’s name or last product viewed.
- Schedule your campaign for optimal sending time.
Brevo also integrates AI and analytics tools to suggest improvements based on past campaign data. This information is invaluable for fine-tuning your strategy.
Tracking Performance
One of the biggest advantages of Brevo is the in-depth reporting dashboard. After your campaign is live, you can monitor:
- Open and click-through rates
- Conversion and revenue from emails and SMS
- Unsubscribe and bounce rates
- Customer engagement over time
These insights allow you to pivot toward the campaigns that perform best and ditch the ones falling flat.
Best Practices for Brevo & WooCommerce
To get the most out of your Brevo-WooCommerce integration, follow these tips:
- Regularly update your sync settings to capture the most recent customer data.
- Use workflows rather than single campaigns to automate and scale your outreach.
- Test subject lines, CTAs, and send times for ongoing improvement.
- Keep your contact lists clean by removing inactive or bounced addresses.
- Comply with marketing laws, especially regarding SMS opt-ins and GDPR regulations.
Conclusion
The integration of Brevo and WooCommerce unlocks enormous potential for e-commerce marketers. From building smart automation workflows to sending personalized SMS messages in real time, this combined power allows online stores to not just communicate — but connect — with their audiences.
Whether you’re a small boutique or a multi-category powerhouse, leveraging Brevo with WooCommerce can help you drive more conversions, improve customer lifetime value, and scale your business thoughtfully and efficiently.
By embracing this integration, you’re not just sending messages. You’re telling stories, solving problems, and building relationships — one message at a time.